Carson College of Business Faculty Directory

Carson College Directory

Christina Chi

Associate Professor
Hospitality Business Management

Contact

Phone: (509) 335-5828
Office: TODD 337C

Education

  • PhD (Oklahoma State University School of Hotel & Restaurant Administration)
  • MS (Oklahoma State University School of Hotel & Restaurant Administration)
  • BA (Guangdong University of Foreign Studies College of English Language & Literature)

Christina Chi

Christina G. Chi joined the Carson College of Business (CCB) in 2007 and teaches hospitality revenue management/accounting (undergraduate & MBA) and tourism seminar (PhD) at the School of Hospitality Business Management (SHBM). Her area of research includes tourism marketing, travelers’ behaviors and hospitality human resource management. Her primary research focus is on tourist satisfaction, destination loyalty, residents’ attitude and tourism sustainability issues. Her other research interests include generations/labor issues in the hospitality workplace and consumers’ wine consumption behaviors. Chi’s research has been published broadly in top tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research, Cornell Hospitality Quarterly and International Journal of Contemporary Hospitality Management. Her research has been presented at numerous hospitality and tourism conferences. Chi serves on the editorial boards for several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals. She also serves on the board of Greater Western Chapter of Travel and Tourism Research Association (GWTTRA) and on several committees of the International Council of Hotel, Restaurant and Institution Education (ICHRIE). At WSU, Chi serves as the faculty advisor for two major RSOs (registered student organizations): Chinese Students and Scholars Association (CSSA) and Hong Kong Student Association (HKSA). Chi received her MS and PhD degree from the Oklahoma State University and prior to joining the CCB, she was a faculty member at the University of Arkansas at Fayetteville.

Research Interests

CSR/ethics
consumer attitudes
consumer behavior
consumer decision-making
consumer health and welfare
consumption experiences
corporate governance
corporate social responsibility
cross cultural studies
culinary tourism
cultural values
culture
customer behavior
customer post-purchase behavior
customer satisfaction/loyalty in tourism and hospitality industry
destination marketing and analytics
dynamic pricing and revenue management
food and wine
hospitality and tourism marketing
local residents' attitudes towards tourism development
sustainability in the tourism and hospitality industry
tourism destination image/branding
tourist behavior
traveler behavior
travelers' behaviors and attitudes

Teaching Interests

hospitality business management
hospitality operational analysis
introduction to hospitality
revenue management
tourism market analysis
travel

Journal Articles

  • L Lu, C Chi Examining diners' decision-making of local food purchase: the role of menu stimuli and involvement International Journal of Hospitality Management, 2018
  • C Chi, R Cai, Y Li Assess local residents' subjective wellbeing at a world heritage site Tourism Management, 2017
  • M Yolal, C Chi, O Pesamaa Examine destination loyalty of first time and repeat visitors at all-inclusive resorts. International Journal of Contemporary Hospitality Management, 2017
  • X Xu, C Chi Examining operating efficiency of U.S. hotels: a Window DEA approach Journal of Hospitality Marketing and Management, 2017
  • L Lu, I Rahman, C Chi Ready to embrace genetically modified wines? Examining the role of knowledge exposure and intrinsic wine attributes. Cornell Hospitality Quarterly, 2017
  • A Lu, C Chi, Y Lu Sensation seeking, message sensation value, and destinations: A cross-cultural comparison Journal of Hospitality & Tourism Research, 2017
  • L Lu, I Rahman, C Chi Can knowledge and product identity shift sensory perceptions and patronage intentions? The case of genetically modified wines International Journal of Hospitality Management, 2016
  • L Lu, C Chen, Y Liu Authenticity, involvement, and image: Evaluating tourists' experience at historic districts. Tourism Management Tourism Management, 2015
  • I Rahman, J Park, C Chi Consequences of "Greenwashing': Consumers' reaction to hotel's green initiatives International Journal of Contemporary Hospitality Management, 2015
  • D Gursoy, J Chen, C Chi A theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 2014
  • A Sun, C Chi, H Xu Developing destination Loyalty: the case of Hainan Island, China. Annals of Tourism Research, 2013
  • C Chi, T Maier, D Gursoy Employee perceptions of younger and older managers by generation and job category International Journal of Hospitality Management, 2013
  • B Wen, C Chi Examine the cognitive and affective antecedents to service recovery satisfaction: a field study of delayed airline passengers. International Journal of Contemporary Hospitality Management, 2013
  • D Gursoy, C Chi, E Karadag Generational differences in work values and attitudes among frontline and service contact employees. International Journal of Hospitality Management, 2013
  • C Chi, B Chua, M Othman, S Karim Investigating the structural relationships between food image, food satisfaction, culinary quality and behavioral intentions: the case of Malaysia International Journal of Hospitality & Tourism Administration, 2013
  • C Chi An examination of destination loyalty: Differences between first time and repeat visitors. Journal of Hospitality & Tourism Research, 2012
  • D Gursoy, C Chi, D Rutherford Alcohol - Service Liability: Consequences of Guest Intoxication. International Journal of Hospitality Management, 2011
  • C Chi Destination loyalty formation and travelers' demographic characteristics: A multiple group analysis approach. Journal of Hospitality & Tourism Research, 2011
  • D Gursoy, C Chi, J Ai, B Chen Temporal change in resident perceptions of a mega-event: the Beijing 2008 Olympic games Tourism Geographies, 2011
  • Dogan Gursoy, Mark Bonn, Christina Chi An examination of general, nondestination-specific versus destination-specific motivational factors Journal of Hospitality Marketing and Management, 2010
  • S Karim, C Chi Culinary tourism as a destination attraction: An empirical examination of the destination's food image. Journal of Hospitality Marketing and Management, 2010
  • D Gursoy, C Chi, P Dyer Locals' attitudes towards mass and alternative tourism: the case of Sunshine coast, Australia Journal of Travel Research / the Travel Research Association, 2010
  • D Gursoy, C Chi, P Dyer An examination of locals' attitudes Annals of Tourism Research, 2009
  • D Gursoy, S Baloglu, C Chi Destination competitiveness of Middle Eastern countries: An examination of relative positioning Anatolia: An International Journal of Tourism and Hospitality Research, 2009
  • C Chi, D Gursoy Employee satisfaction, customer satisfaction, and financial performance. International Journal of Hospitality Management, 2009
  • C Chi, D Gursoy Examining the relationship between tourists' attribute satisfaction and overall satisfaction. Journal of Hospitality Marketing and Management, 2009
  • Christina Chi, Dogan Gursoy How to help your graduates secure better jobs? An industry perspective International Journal of Contemporary Hospitality Management, 2009
  • C Chi, H Qu Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: an integrated approach Tourism Management, 2008
  • D Gursoy, T Maier, C Chi Generational differences: An examination of work values and generational gaps in the hospitality workforce. International Journal of Hospitality Management, 2008
  • E Ekiz, D Gursoy, C Chi Impacts of organizational responses on complainants' justice perceptions and post-purchase behaviors Journal of Quality Assurance in Hospitality and Tourism Management, 2007
  • C Chi, H Qu A study of differential employers' attitude towards hiring people with physical, mental, and sensory disabilities in food service industry Journal of Human Resources in Hospitality & Tourism, 2004
  • C Chi, H Qu Integrating persons with disabilities into the workforce: A study on employment of people with disabilities in foodservice industry. International Journal of Hospitality & Tourism Administration, 2003

    Books/Book Chapters

    • Book Chapter C Chi Chapter 24: Revisiting destination loyalty: An examination of its antecedents
    • Book Chapter D Gursoy, C Chi, Chapter 11: Travelers' information search behavior

      Presentations

      • Christina G Chi, Xun Xu Comparing impacts of pre- and post-mega event on residents’ perception
      • R Cai, L Lu, D Gursoy, C G Chi When other consumers sabotage the service: an appraisal theory perspective
      • Zhe Ouyang, Wei Wei, Christina G Chi Environment management in the hospitality industry: Do institutional environment really matter? An empirical examination of China hotels
      • R Cai, Christina Geng-Qing Chi, Y Li Explore factors that influence residents’ subjective well-being
      • C G Chi, B Wen The impact of perceived justice, consumption emotions and service quality on customer relationship
      • C Y Lu, C G Chi Examining the impact of advertisements containing catchphrase messages on consumers’ destination image and behavioral intentions
      • E Ekiz, D Gursoy, C G Chi Impacts of organizational responses on complainants' justice perceptions and post-purchase behaviors

        Other

        • C Chi, H Qu Eureka Springs Visitors' Survey Report
        • C Chi, H Qu Oklahoma Restaurant Association Membership Survey Report