Carson College of Business Faculty Directory

Carson College Directory

Douglas Albertson

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Douglas Albertson

Douglas Albertson is a doctoral student in the Department of Marketing and International Business at Washington State University. He holds an undergraduate degree in journalism from Ball State University and an MBA in both Marketing and Management from the University of Portland. Doug spent nearly 25 years in industry before coming to WSU and owned several businesses, including a creative agency. His most recent position was as a marketing and negotiation consultant and an adjunct marketing instructor at the University of Portland. Doug's current research focus is on corporate stigma and how firms get themselves into trouble — sometimes through no fault of their own — and how firms mitigate the impact of the stigma and rebuild trust with key stakeholders.

Research Interests

corporate stigma
rebuilding trust with key stakeholders
stigma impact mitigation