Carson College of Business Faculty Directory

Carson College Directory

Jennifer Sandstrom

Clinical Assistant Professor
Hospitality Business Management


Phone: (360) 546-9109
Office: VCLS 308T


  • PhD (Washington State University, School of Hospitality and Business Management)
  • MBA (University of Portland)
  • BA (University of Washington)

Jennifer Sandstrom

Dr. Sandstrom is a clinical assistant professor in the School of Hospitality Business Management where she teaches hospitality leadership and lodging-related classes. Dr. Sandstrom's research focuses on hotel General Manager leadership, hotel culture, and hospitality education. She has published papers in the Journal of Hospitality & Tourism Research, the Journal of Sustainable Tourism, and ICHRIE Research Reports. She serves as faculty advisor for Eta Sigma Delta, a hospitality honor society. Dr. Sandstrom spent over 25 years in the hospitality industry as a hotel operator and regional leader. While in the industry, she earned many awards, including "Hotel of the Year" for Residence Inn by Marriott and "General Manager of the Year" for TownePlace Suites by Marriott.

Research Interests

hospitality education
hotel culture
hotel general manager leadership

Journal Articles

  • Jennifer Sandstrom, Dennis Reynolds Leading a Successful Hotel: A Look at the General Manager‰Ûªs Ability to Utilize Multiple Leadership Styles International Journal of Hospitality Management, 2019
  • Dogan Gursoy, Jennifer Sandstrom An updated ranking of hospitality and tourism journals Journal of Hospitality & Tourism Research, 2016
  • T. Stumpf, Jennifer Sandstrom, Nancy Swanger Bridging the gap: grounded theory method, theory development, and sustainable tourism research Journal of Sustainable Tourism, 2016

    Conference Proceedings

    • T. Maier, D.E. Reynolds, J. K. Sandstrom Multi-Unit Efficiency Assessment and Multidimensional Polygon Analysis in a Small, Full-Service Restaurant Chain ICHRIE Research Reports
    • Jennifer Sandstrom, Nancy Swanger, T. Umbreit Why do hospitality graduates leave the industry? A qualitative study Twentieth Annual Graduate Student Research Conference in Hospitality and Tourism
    • T. Stumpf, Nancy Swanger, Jennifer Sandstrom Grounded Theory Method, Theory Development, and Tourism Research ICHRIE Conference


      • J. K. Sandstrom Elements of Sustained Hotel Success: Four Case Studies
      • J. K. Sandstrom Corporate Culture at Ultra-Successful Hotels