Carson College of Business
Faculty Directory
Carson College Directory
Mesut Cicek
Assistant Professor (Career Track)
Contact
Phone: (509) 335-3275
Office: TODD HALL ADDITION 0377 ACADEMIC FACULTY OFFICE
Email: mesut.cicek@wsu.edu
Education
- PhD (Istanbul Bilgi University)
Mesut Cicek
Mesut Cicek is a Clinical Assistant Professor in the Department of Marketing and International Business. He received his doctorate from Istanbul Bilgi University and was a visiting professor at the Rutgers Business School before joining WSU. His research focuses on social media marketing, online product placement, and place authenticity and branding. Before his academic career, Mesut worked as a marketing manager and import manager in several private sector companies.
Research Interests
brands and consumers
consumer behavior
international business
international marketing
marketing
social media
consumer behavior
international business
international marketing
marketing
social media
Teaching Interests
international management
international marketing
international marketing management
international marketing
international marketing management
Books/Book Chapters
- Book Chapter Can Uslay, Mesut Cicek Place Marketing in Turkey