Carson College of Business Faculty Directory

Carson College Directory

Ruiying Cai

Assistant Professor

Contact

Phone: (509) 335-3124
Office: TODD HALL 0337F ACADEMIC FACULTY OFFICE

Education

  • PhD (Washington State University)
  • MS (Oklahoma State University)
  • BBA (Xiamen University)

Ruiying Cai

Ruiying Cai, Ph.D. is an Assistant Professor in the School of Hospitality Business Management (SHBM) at Carson College of Business, Washington State University. Dr. Cai’s research interests include consumer behavioral research, service marketing, and technology adoption in the hospitality and tourism field. Her research appears in top-tier journals like <i>International Journal of Hospitality Management</i>, <i>Tourism Management</i>, <i>Journal of Business Research,</i> <i>International Journal of Contemporary Hospitality Management</i>, <i>Journal of Hospitality & Tourism Research, etc</i>. One of her papers recently received the Best Conference Paper Award at 2022 International CHRIE Conference.

Research Interests

residents' perception and behavior towards tourism development
service management and consumer behavior in the hospitality industry