Carson College of Business Faculty Directory

Carson College Directory

Soobin Seo

Assistant Professor
Hospitality Business Management


Phone: (425) 405-1604
Office: 915 N BROADWAY


  • PhD (Purdue University)
  • MS (University of Missouri )
  • BS (Seoul National University )

Soobin Seo

Soobin Seo is an assistant professor of hospitality business management at WSU Everett. Her research mostly focuses on Food crisis management, Consumer behavior, and Service marketing. Her research measured the global impacts of food safety events on firms and consumers. By understanding how consumers respond to food safety-related issues or events, she strives to develop better crisis management tactics or communication strategies. One of her recent interests is utilizing smartphones or social media in crisis communication in relation to food safety events. Dr. Seo earned her Ph.D. from Purdue University and taught at The Ohio State University until she joined WSU Everett this year.

Research Interests

branding strategy
brands and consumers
consumer behavior
consumer health and welfare
customer satisfaction/loyalty in tourism and hospitality industry
food safety/sanitation
hospitality and tourism marketing
services management
social media

Teaching Interests

consumer behavior
food and beverage cost controls
restaurant management and operations

Books/Book Chapters

  • Book Chapter Soobin Seo Social Media and Food Safety Risk Communication