Carson College of Business Faculty Directory

Carson College Directory

Chun Chu Chen

Assistant Professor
Hospitality Business Management




  • PhD (Texas A&M University (TAMU))
  • MS (National Dong Hwa University (NDHU))
  • BS (National Taiwan University (NTU))

Chun Chu Chen

Chun-Chu (Bamboo) Chen is an assistant professor in the School of Hospitality Business Management, starting in 2018. Dr. Chen teaches an introductory hospitality course, an upper-division revenue management course, and tourism courses at the Vancouver campus. His research focuses on the consumption of hospitality/tourism experiences and well-being. Dr. Chen has published nearly 30 peer-reviewed papers, and a majority of them are in top-tier hospitality and tourism journals. Before joining the Carson College of Business, Bamboo was a faculty member at Pennsylvania State University (2013-2014) and the University of Idaho (2014-2017).

Research Interests

consumer health and welfare
consumption experiences
customer satisfaction/loyalty in tourism and hospitality industry
employee wellbeing
experiential marketing
hospitality and tourism marketing
service management and consumer behavior in the hospitality industry
tourism destination image/branding
traveler behavior
travelers' behaviors and attitudes

Teaching Interests

hospitality business management
hospitality operational analysis
tourism market analysis

Journal Articles

  • W.-J. Huang, K. Hung, Chun Chu Chen Attachment to the home country or hometown? Examining diaspora tourism across migration generations Tourism Management, 2018