Carson College of Business Faculty Directory

Carson College Directory

Chadwick Miller

Associate Professor
Marketing and International Business


Phone: (509) 335-2160


  • PhD (Arizona State University)
  • BS (University of Colorado, Leeds School of Business)

Chadwick Miller

Dr. Miller is an assistant professor in the Department of Marketing and International Business where he teaches undergraduates Intro to Marketing. His research focuses on how consumers choose between premium and basic products, make the decision to upgrade, and decide how much to upgrade. He is also interested in experiential purchases, feature preferences, and consumer-created rituals. In his research, Dr. Miller often finds that consumers do not actually know what they will prefer the most after consumption. His research has appeared in the Journal of Marketing and Information Systems Research. Prior to joining academia, Dr. Miller worked in the automotive industry in a variety of marketing and supply chain jobs.

Research Interests

before and after consumption preferences
consumer decision-making
consumer-created rituals
consumption experiences
experiential purchases
feature preferences

Journal Articles

  • Chadwick Miller, Michael Wiles, Sungho Park Trading on Up? An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers Journal of Marketing, 2019
  • Aaron Baird, Chadwick Miller, T. S. Raghu, Rajiv Sinha Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives Information Systems Research, 2016
  • John Lastovicka, Chadwick Miller Proximal and Contagious Indexicality: Unpacking the Meanings of Celebrity-Owned Objects Research in Consumer Behavior, 2012