Carson College of Business Faculty Directory

Carson College Directory

Christina Chi

Professor
Hospitality Business Management

Contact

Phone: (509) 335-5828
Office: TODD HALL 0337C ACADEMIC FACULTY OFFICE

Education

  • PhD (Oklahoma State University School of Hotel & Restaurant Administration)
  • MS (Oklahoma State University School of Hotel & Restaurant Administration)
  • BA (Guangdong University of Foreign Studies College of English Language & Literature)

Christina Chi

Dr. Christina G. Chi joined the Carson College of Business (CCB) in 2007 and is Professor at the School of Hospitality Business Management (SHBM). She is also Hospitality Business Management Fellow and Research Insights Coordinator at SHBM. She teaches hospitality revenue management and accounting (undergraduate & MBA), service management seminar (MBA) and tourism seminar (PhD). Her area of research includes tourism marketing, travelers’ behaviors and hospitality management. Her primary research focus is on tourist satisfaction, destination loyalty, residents’ attitude and wellbeing, as well as tourism/hospitality sustainability issues. Her other research interests include generations/labor issues in the hospitality workplace, consumers’ food & wine consumption behaviors, customers’ complaint behaviors. Dr. Chi is well published in top tier tourism & hospitality journals<i>.</i> Her research has been presented at numerous hospitality and tourism conferences. In addition, Dr. Chi’s research has high impact and is widely cited (google scholar profile: <u>https://scholar.google.com/citations?user=LpMZgwwAAAAJ&hl=en</u>). She is included in the world’s top 2% most cited scientists’ list (career-long and single-year) published by Stanford University & Elsevier. Because of her strong research reputation and academic standing, Dr. Chi is regularly invited by universities in various parts of the world as visiting professor and guest lecturer to collaborate on research and teaching, and as external reviewer for their faculty promotion. Additionally, Dr. Chi is frequently invited by research foundations in various countries to review and assess grant proposals. Dr. Chi is Research Fellow for School of Tourism and Hospitality, University of Johannesburg, South Africa and Research Fellow for International Center for Sustainable Tourism and Hospitality, University of Mauritius, Mauritius. In 2020, Dr. Chi was inducted into International Association for China Tourism Studies (IACTS) as a fellow. In 2021, Dr. Chi was appointed as a Member of the Business Studies Panel of the Research Grants Council (RGC) of Hong Kong, SAR. Dr. Chi is also frequently interviewed by the media on tourism and hospitality related issues, including China Global Television Network (CGTN) America, CNN, BBC World and others (LinkedIn Profile:<u> https://www.linkedin.com/in/christina-g-chi-2282627a/</u>). Dr. Chi serves on the editorial boards for several hospitality & tourism journals and reviews papers regularly for top tier hospitality & tourism journals. She also serves on the board of Greater Western Chapter of Travel and Tourism Research Association (GWTTRA) and on several committees of the International Council of Hotel, Restaurant and Institution Education (ICHRIE). At the WSU, Dr. Chi serves on various university, college and department committees. She also serves as the faculty advisor for several major RSOs (registered student organizations). Dr. Chi received her MS and PhD degree from the Oklahoma State University and prior to joining the WSU, she was a faculty member at the University of Arkansas at Fayetteville.

Research Interests

CSR/ethics
consumer attitudes
consumer behavior
consumer decision-making
consumer health and welfare
consumption experiences
corporate governance
corporate social responsibility
cross cultural studies
culinary tourism
cultural values
culture
customer behavior
customer post-purchase behavior
customer satisfaction/loyalty in tourism and hospitality industry
destination marketing and analytics
dynamic pricing and revenue management
food and wine
hospitality and tourism marketing
local residents' attitudes towards tourism development
sustainability in the tourism and hospitality industry
tourism destination image/branding
tourist behavior
traveler behavior
travelers' behaviors and attitudes

Teaching Interests

hospitality business management
hospitality operational analysis
introduction to hospitality
revenue management
tourism market analysis
travel

Journal Articles

  • R Cai, C. Leung, Christina Chi Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intention , 2022
  • Oscar Chi, Christina Chi Reminiscing Other People’s Memories: Conceptualizing and Measuring Vicarious Nostalgia Evoked by Heritage Tourism Journal of Travel Research, 2022
  • Oscar Chi, Dogan Gursoy, Christina Chi Tourists’ Attitudes toward the Use of Artificially Intelligent (AI) Devices in Tourism Service Delivery: Moderating Role of Service Value Seeking Journal of Travel Research, 2022
  • XA Xu, LQ Wang, LL Wang, ZB Song, Christina Chi Apologize first or compensate first? Examine the ordering effect of service recovery strategies on customers’ intention to participate in service recovery Tourism Tribune, 2021
  • Dogan Gursoy, Christina Chi Celebrating 30 years of excellence amid the COVID-19 pandemic - An update on the effects of COVID-19 pandemic and COVID-19 vaccines on hospitality industry: Overview of the current situation and a research agenda. Journal of Hospitality Marketing & Management, 2021
  • K Asan, Christina Chi, M Yolal Cohesion in cycling neo-tribes: A netnographic approach Leisure Studies , 2021
  • Dogan Gursoy, Christina Chi, Hengxuan Chi Effects of COVID 19 pandemic on restaurant and hotel customers’ sentiments towards dining out, traveling to a destination and staying at hotels Journal of Hospitality, 2021
  • Christina Chi, K Ekinci, H. Ramkissoon, A. Thorpe Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels. Journal of Hospitality Marketing & Management, 2021
  • R Cai, Christina Chi Picture vs Reality: the role of disconfirmation magnitude, disconfirmation sensitivity and branding International Journal of Hospitality Management, 2021
  • X Xu, C Chi, R Cai, L Pan The effects of intragroup guanxi interaction on customers’ intentions to complain Journal of Hospitality & Tourism Research, 2021
  • Y. Wang, Christina Chi, E. Erkilic The power of religiosity: Perspective of self-categorization theory with evidence from hotel employees International Journal of Contemporary Hospitality Management, 2021
  • Dogan Gursoy, Christina Chi, Oscar Hengxuan Chi Effects of COVID 19 pandemic on restaurant and hotel customers’ sentiments towards dining out, traveling to a destination and staying at hotels , 2020
  • J. J. Hu, Q. Wan, Y. Liu, Christina Chi The impact of negative events on tourism destinations and their response strategies: an experiment study from dynamic perspective Tourism Tribune, 2020
  • Heetae Cho, Christina Chi, Weisheng Chiu Understanding sustained usage of health and fitness apps: Incorporating the technology acceptance model with the investment model Technology in Society, 2020
  • Ruiying Cai, Christina Chi A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions International Journal of Contemporary Hospitality Management, 2020
  • Christina Chi, Biyan Wen, Zhe Ouyang Developing relationship quality in economy hotels: the role of perceived justice, service quality, and commercial friendship Journal of Hospitality Marketing & Management, 2020
  • Christina Chi, Oscar Chi, Zhe Ouyang Wellness hotel: Conceptualization, scale development, and validation International Journal of Hospitality Management, 2020
  • Dogan Gursoy, Christina Chi Effects of COVID-19 pandemic on hospitality industry: review of the current situations and a research agenda Journal of Hospitality Marketing & Management, 2020
  • Lu Lu, Christina Chi, Rong Zou Determinants of Chinese Consumers’ Organic Wine Purchase International Journal of Contemporary Hospitality Management, 2019
  • M-H Chen, B-H Chen, Christina Chi Socially responsible investment by generation Z: a cross-cultural study of Taiwanese and American investors Journal of Hospitality Marketing and Management, 2019
  • Zhe Ouyang, Wei Wei, Christina Chi Environment management in the hotel industry: Does institutional environment matter? International Journal of Hospitality Management, 2019
  • H. Cho, D. Joo, Christina Chi Examining nostalgia in sport tourism: the case of US college football fans Tourism Management Perspectives, 2019
  • Christina Chi, Chaozhi Zhang, Yuanyuan Liu Determinants of corporate social responsibility (CSR) attitudes: perspective of travel and tourism managers at world heritage sites International Journal of Contemporary Hospitality Management, 2019
  • Lu Lu, Christina Chi An examination of consumer perceived value of organic dining International Journal of Contemporary Hospitality Management, 2018
  • L Lu, D Gursoy, C Chi, G Xiao Developing a Consumer Complaining Effort Scale Journal of Hospitality & Tourism Research, 2018
  • C Chi, L Pan, G Chiappa Examining destination personality: its antecedents and outcomes. Journal of Destination Marketing and Management, 2018
  • L Lu, C Chi Examining diners' decision-making of local food purchase: the role of menu stimuli and involvement International Journal of Hospitality Management, 2018
  • X Li, L Lu, C Chi Examining incentive travelers: how motivation affects organizational commitment. International Journal of Tourism Research, 2018
  • J Liu, Q Song, N Liu, Christina Chi Threshold effects of tourism agglomeration on the green innovation efficiency of China’s tourism industry Chinese Journal of Population, Resources and Environment, 2018
  • Ruiying Cai, Christina Chi The impacts of complaint efforts on customer satisfaction and loyalty The Service Industries Journal, 2018
  • Lu Lu, Christina Chi An examination of the perceived value of organic dining International Journal of Contemporary Hospitality Management, 2018
  • Lu Lu, Dogan Gursoy, Christina Chi, Guangshun Xiao Developing a Consumer Complaining and Recovery Effort Scale Journal of Hospitality & Tourism Research, 2018
  • Christina Chi, Zhe Ouyang, Xun Xu Changing perceptions and reasoning process: Comparison of residents’ pre- and post-event attitudes Annals of Tourism Research, 2018
  • Christina Chi, Ruiying Cai, Yongfen Li Factors influencing residents’ subjective well-being at World Heritage Sites Tourism Management, 2017
  • M Yolal, C Chi, O Pesamaa Examine destination loyalty of first time and repeat visitors at all-inclusive resorts. International Journal of Contemporary Hospitality Management, 2017
  • Xun Xu, Christina Chi Examining Operating Efficiency of U.S. Hotels: A Window Data Envelopment Analysis Approach Journal of Hospitality Marketing & Management, 2017
  • Allan Lu, Christina Chi, Carol Lu Sensation Seeking, Message Sensation Value, and Destinations Journal of Hospitality & Tourism Research, 2017
  • Lu Lu, Imran Rahman, Christina Chi Ready to Embrace Genetically Modified Wines? The Role of Knowledge Exposure and Intrinsic Wine Attributes Cornell Hospitality Quarterly, 2017
  • L Lu, I Rahman, C Chi Can knowledge and product identity shift sensory perceptions and patronage intentions? The case of genetically modified wines International Journal of Hospitality Management, 2016
  • Lu Lu, Christina Chi, Yi Liu Authenticity, involvement, and image: Evaluating tourist experiences at historic districts Tourism Management, 2015
  • Imran Rahman, Jeongdoo Park, Christina Chi Consequences of “greenwashing” International Journal of Contemporary Hospitality Management, 2015
  • Dogan Gursoy, Joseph S. Chen, Christina Chi Theoretical examination of destination loyalty formation International Journal of Contemporary Hospitality Management, 2014
  • D Gursoy, C Chi, E Karadag Generational differences in work values and attitudes among frontline and service contact employees. International Journal of Hospitality Management, 2013
  • C Chi, B Chua, M Othman, S Karim Investigating the structural relationships between food image, food satisfaction, culinary quality and behavioral intentions: the case of Malaysia International Journal of Hospitality & Tourism Administration, 2013
  • Xiaoxia Sun, Christina Chi, Honggang Xu DEVELOPING DESTINATION LOYALTY: THE CASE OF HAINAN ISLAND Annals of Tourism Research, 2013
  • Christina Chi, Thomas Maier, Dogan Gursoy Employees’ perceptions of younger and older managers by generation and job category International Journal of Hospitality Management, 2013
  • Biyan Wen, Christina Chi Examine the cognitive and affective antecedents to service recovery satisfaction International Journal of Contemporary Hospitality Management, 2013
  • Christina Chi An Examination of Destination Loyalty Journal of Hospitality & Tourism Research, 2012
  • D Gursoy, C Chi, D Rutherford Alcohol - Service Liability: Consequences of Guest Intoxication. International Journal of Hospitality Management, 2011
  • C Chi Destination loyalty formation and travelers' demographic characteristics: A multiple group analysis approach. Journal of Hospitality & Tourism Research, 2011
  • D Gursoy, C Chi, J Ai, B Chen Temporal change in resident perceptions of a mega-event: the Beijing 2008 Olympic games Tourism Geographies, 2011
  • Dogan Gursoy, Mark Bonn, Christina Chi An examination of general, nondestination-specific versus destination-specific motivational factors Journal of Hospitality Marketing and Management, 2010
  • Dogan Gursoy, Christina Chi, Pam Dyer Locals’ Attitudes toward Mass and Alternative Tourism: The Case of Sunshine Coast, Australia Journal of Travel Research, 2010
  • Shahrim Ab Karim, Christina Chi Culinary Tourism as a Destination Attraction: An Empirical Examination of Destinations' Food Image Journal of Hospitality Marketing & Management, 2010
  • D Gursoy, C Chi, P Dyer An examination of locals' attitudes Annals of Tourism Research, 2009
  • D Gursoy, S Baloglu, C Chi Destination competitiveness of Middle Eastern countries: An examination of relative positioning Anatolia: An International Journal of Tourism and Hospitality Research, 2009
  • C Chi, H Qu Examining the relationship between tourists' attribute satisfaction and overall satisfaction. Journal of Hospitality Marketing and Management, 2009
  • Christina Chi, Dogan Gursoy How to help your graduates secure better jobs? An industry perspective International Journal of Contemporary Hospitality Management, 2009
  • Christina Chi, Dogan Gursoy Employee satisfaction, customer satisfaction, and financial performance: An empirical examination International Journal of Hospitality Management, 2009
  • C Chi, H Qu Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: an integrated approach Tourism Management, 2008
  • D Gursoy, T Maier, C Chi Generational differences: An examination of work values and generational gaps in the hospitality workforce. International Journal of Hospitality Management, 2008
  • E Ekiz, D Gursoy, C Chi Impacts of organizational responses on complainants' justice perceptions and post-purchase behaviors Journal of Quality Assurance in Hospitality and Tourism Management, 2007
  • Christina Chi, Hailin Qu A Study of Differential Employers' Attitude Towards Hiring People with Physical, Mental, and Sensory Disabilities in Restaurant Industry Journal of Human Resources in Hospitality & Tourism, 2005
  • Christina Chi, Hailin Qu Integrating Persons with Disabilities into the Work Force International Journal of Hospitality & Tourism Administration, 2003

    Books/Book Chapters

    • Book Chapter Hengxuan Chi, Christina Chi Chapter 4: Antecedents of tourism vicarious nostalgia
    • Book Dogan Gursoy, Christina Chi Routledge Handbook of Destination Marketing.
    • Book Chapter Christina Chi Chapter 24: Revisiting destination loyalty: An examination of its antecedents
    • Book Chapter D Gursoy, C Chi, Chapter 11: Travelers' information search behavior

      Presentations

      • C G Chi, B Wen The impact of perceived justice, consumption emotions and service quality on customer relationship
      • C Y Lu, C G Chi Examining the impact of advertisements containing catchphrase messages on consumers’ destination image and behavioral intentions
      • E Ekiz, D Gursoy, C G Chi Impacts of organizational responses on complainants' justice perceptions and post-purchase behaviors