Carson College of Business Faculty Directory

Carson College Directory

Deepika Naidu

Graduate Academic Year Assistantship

Contact

Phone: (509) 335-4102
Office: TODD HALL 0221 GRADUATE ASST OFFICE

Education

  • BA (Arizona State University)
  • BS (Arizona State University)

Deepika Naidu

Deepika Naidu is a PhD Candidate in the Department of Marketing and International Business at Washington State University's Carson College of Business. Her dissertation investigates how consumers respond to brands' body type diversity efforts in both advertising and retailing contexts. Deepika's research interests broadly include consumer health and well-being, diversity, equity, and inclusion, identity, retailing, and food marketing. She has experience teaching Digital Marketing, Retail Management, and Principles of Marketing to undergraduate students. Prior to entering academia, Deepika worked at General Mills, where she gained experience in the consumer packaged goods industry, data analytics, omnichannel retailing, digital marketing, sales management, distribution management, category management, customer account management, and corporate philanthropy. She also previously held internships at GEICO and Wells Fargo.