Carson College of Business Faculty Directory

Carson College Directory

Dipra Jha

Assistant Director And Scholarly Associate Professor
Hospitality Business Management



Dipra Jha

Dipra Jha is a scholarly associate professor in the Carson College of Business and Assistant Director of the School of Hospitality Business Management at Washington State University. He is recognized as an expert in luxury hospitality and tourism strategy, and he currently serves on the Board of Directors of Washington Tourism Alliance. A global scholar and innovative educator he is a recipient of the prestigious John Wiley & Sons Innovation in Teaching Award from the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), among other honors. At WSU, Professor Jha teaches courses in hospitality management and international business. He is among a select group of faculty to receive the Samuel H. and Patricia W. Smith Teaching and Learning Grant to improve undergraduate education. He frequently collaborates with communities, government entities and private sector organizations in the United States and overseas on training, research, and outreach projects. A passionate advocate for experiential learning and global education, Professor Jha has significant experience developing and leading study abroad programs. In 2019, he was conferred a rare and distinguished Doctor Honoris Causa by the Kyiv Cooperative Institute of Business and Law in Ukraine for his outstanding contributions to international education through virtual exchange.

Research Interests

hospitality and tourism marketing
hospitality curriculum
hospitality education

Teaching Interests

hospitality business management
hospitality innovation management
international management