Carson College of Business Faculty Directory

Carson College Directory

Garth Mader

Clinical Assistant Professor

Contact

Phone: (509) 335-9807
Office: TODD 440C

Education

  • MBA (Seattle University)
  • BS (University of Washington)

Garth Mader

Strategic business leader with more than 20 years experience building leadership teams, developing growth strategies, driving innovation, and delivering profitable results. Specialties: Digital Strategy, Customer Innovation, Brand Marketing, Leadership Development, Continuous Improvement, and Finance.

Teaching Interests

brand management
business planning
capstone courses
client facing project courses
consumer behavior
consumer judgment and decision making
current issues/trends in special topics courses
entrepreneurship
ethics
experiential marketing
financial management
general management
global marketing strategy
innovation
leadership
leadership skills
management of innovation
marketing strategy
marketing strategy/management
negotiation skills
new product development and innovation
new products marketing
professional development
promotion management
start-up companies
strategic management
strategy