Carson College of Business Faculty Directory

Carson College Directory

Joan Giese

Clinical Associate Professor
Marketing and International Business
Wsu - Tri-Cities


Office: Washington State University


  • PhD (Washington State University)
  • MS (Wayne State College)
  • BA (Midland University)

Joan Giese

Joan Giese is a scholarly associate professor in the Department of Marketing and International Business. She is returning to WSU after having spent several years on the marketing faculty earlier in her career. She has also been on the marketing faculties at the University of Oregon, Kansas State University, and the University of Montana. Giese received her Ph.D. in marketing at Washington State University. Her research interests in marketing are related to the influences of feelings and design on customer decision making. She is published in several academic journals, including the Journal of Marketing, Journal of Retailing, Psychology & Marketing, Journal of Business Research, Marketing Letters and others. Giese has also served as a marketing consultant to several businesses, agencies, and government organizations.

Research Interests

consumer attitudes
consumer decision-making

Teaching Interests

marketing research
marketing strategy/management