Carson College of Business Faculty Directory

Carson College Directory

Julie Nelsen

Scholarly Assistant Professor - Career

Contact

Office: GENERAL CAMPUS - WSU VANCOUVER

Education

  • PhD (Marquette University)
  • (St. Catherine University)
  • (Century College)
  • MBA (Arizona State University)
  • BA (St. Catherine University)

Julie Nelsen

Nelsen is an accomplished academic and industry leader in sales and marketing, with more than 10 years of teaching experience and 20 years of professional practice. She earned her MBA from Arizona State University, her Ph.D. from Marquette University, and a graduate certificate in Integrated Marketing Communication from St. Catherine University. Nelsen creates and delivers cutting-edge curricula that foster student success in various formats, including online, hybrid, and face-to-face. She is an active researcher and award-winning scholar in sales pedagogy, business ethics, social responsibility, and case research, with several fellowships, grants, and recognitions from prestigious institutions and organizations. She is also a former president of the Marketing Educators’ Association, where she contributed to advancing the field of marketing education.

Research Interests

B2B strategy
behavioral ethics
corporate governance
corporate policy and decision-making
corporate social responsibility reporting
marketing
sales pedagogy
sales strategy

Teaching Interests

general management
marketing
sales management

Presentations

  • Julie Nelsen 2023 POWER BREAKFAST ADAPT, INTEGRATE, AND COLLABORATE: THE FUTURE OF SALES
  • Julie Beckel Nelsen, Chrissann Ruehle, Mary Henderson Customer harassment inclusion in corporate codes of ethics
  • Edie Wasyliszyn, Sally Adams, Julie Beckel Nelsen, Thomas Mary Review of financial acumen curricula in University Sales Center Alliance full-member universities.
  • Diane Fittipaldi, Anu Pasricha, Julie Nelsen 2022 Minnesota Census of Women in Corporate Leadership

    Conference Proceedings

    • Edie Wasyliszyn, Sally Adams, Julie Nelsen, Mary Thomas Review of financial acumen curricula in University Sales Center Alliance full-member universities Proceedings of the Marketing Educators’ Associations’ Spring 2023 Conference
    • Edie Wasyliszn, Mary Thomas, Julie Nelsen, Sally Adams Marketing business minors to liberal arts majors Proceedings of the Marketing Educators’ Associations’ Spring 2022 Conference
    • Julie Nelsen, Mary Henderson, Pa Kou Yang Katie’s Closet service-learning project 2021 Proceedings of the Marketing Educators' Association Spring Conference
    • Julie Nelsen, Mary Thomas, Edie Wasyliszyn, Sally Adams Regional comparison of gender bias in entry-level business job postings Proceedings of the Marketing Management Associations’ 2021 Conference
    • Julie Nelsen, Erika Wallace What every entry-level pharmaceutical salesperson should know 2021 Proceedings of the Marketing Educators' Association Spring Conference
    • Julie Nelsen, Sarah Rand, Mary Henderson Sustainability in business: Developing an undergraduate business course 2020 Proceedings of the Marketing Educators' Association Spring Conference
    • Julie Nelsen, Mary Thomas, Bill Eisele The Presence of gender biases in the wording of entry-level employment postings intended for recent college graduates. 2019 Proceedings of the Marketing Educators' Association Spring Conference
    • Sarah Rand, Mary Henderson, Paul Kotz, Julie Nelsen The Rise of standardized rankings in higher education: Examining the value proposition for adult learners. 2018 Proceedings of the Marketing Management Association Fall Conference
    • Julie Nelsen, Paul Kotz, Mary Henderson, Sarah Rand Making the intangibles count: The Meaning of value in higher education today 2018 Proceedings of the Marketing Educators' Association Spring Conference
    • Sarah Rand, Julie Nelsen, Mary Henderson Integrating social media applications for student learning: An Assignment from a study abroad course. 2017 Proceedings of the Marketing Management Association Fall Conference