Carson College of Business Faculty Directory

Carson College Directory

Mesut Cicek

Assistant Professor (Career Track)

Contact

Phone: (509) 335-3275
Office: TODD HALL ADDITION 0377 ACADEMIC FACULTY OFFICE

Education

  • PhD (Istanbul Bilgi University)

Mesut Cicek

Mesut Cicek is a Scholarly Assistant Professor in the Department of Marketing and International Business at Washington State University. His research primarily focuses on cross-cultural marketing, artificial intelligence, social media marketing, and digital marketing. Dr. Cicek’s work has been published in prestigious journals such as the International Business Review, Journal of Hospitality Marketing & Management, Journal of Product and Brand Management, and Journal of Macromarketing. In addition to his academic accomplishments, Dr. Cicek brings valuable industry experience, having worked as a Marketing Manager and Export-Import Manager in technology companies. His research has also been featured in various media outlets, including CNN, Fortune, Business Insider, MSN, Yahoo, Futurism, TechRadar, India.com, ScienceDaily, Enterprise, Investing, WARC, The Star, MarTech, and many others.

Research Interests

brands and consumers
consumer behavior
international business
international marketing
marketing
social media

Teaching Interests

international management
international marketing
international marketing management

Journal Articles

  • Mesut Cicek, Dogan Gursoy, Lu Lu Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk Journal of Hospitality Marketing & Management, 2024
  • Serdar Yayla, Omercem Kutlubay, Mesut Cicek, Sengun Yeniyurt Once Upon a Time in a Foreign Market: The Role of Cultural Distance in The Economic Performance of Multilateral Non-Equity Partnerships (Conditional Acceptance) International Business Review, 2023
  • Omercem Kutlubay, Mesut Cicek, Serdar Yayla The impact of COVID-19 on online product reviews Journal of Product and Brand Management, 2021

    Books/Book Chapters

    • Book Chapter Can Uslay, Mesut Cicek Place Marketing in Turkey