Carson College of Business Faculty Directory

Carson College Directory

Mesut Cicek

Clinical Assist. Prof, Mktg & Ib
Marketing and International Business

Contact

Phone: (509) 335-3275
Office: TODD ADD 0377

Education

  • PhD (Istanbul Bilgi University)

Mesut Cicek

Mesut Cicek is a Clinical Assistant Professor in the Department of Marketing and International Business. He received his doctorate from Istanbul Bilgi University and was a visiting professor at the Rutgers Business School before joining WSU. His research focuses on social media marketing, online product placement, and place authenticity and branding. Before his academic career, Mesut worked as a marketing manager and import manager in several private sector companies.

Research Interests

brands and consumers
consumer behavior
marketing
social media

Teaching Interests

international management
international marketing
international marketing management

Books/Book Chapters

  • Book Chapter Can Uslay, Mesut Cicek Place Marketing in Turkey