Carson College of Business Faculty Directory

Carson College Directory

Thomas Allison

Assistant Professor
Management, Information Systems, and Entrepreneurship


Phone: (509) 335-9807
Office: TODD 440C


  • PhD (University of Oklahoma)
  • BBA (Wichita State University)

Thomas Allison

Thomas H. Allison ( is an assistant professor of entrepreneurship in the Carson College of Business at Washington State University. A former entrepreneur, he received his PhD from the University of Oklahoma. His research centers on entrepreneurial finance; novel forms of entrepreneurial resource acquisition, including crowdfunding; and the effects of narrative and rhetoric on investment decisions. His work has been published in Academy of Management Journal, Entrepreneurship Theory and Practice, Family Business Review, Journal of Business Venturing, Leadership Quarterly, and Strategic Entrepreneurship Journal. He is a member of the Journal of Business Venturing Board of Review, and has served as a guest editor for a special issue of Entrepreneurship Theory and Practice on Crowdfunding, published in 2017. He is a member of the Carson College Assurance of Learning committee, an advisor to the WSU Entrepreneurship Club, and is a WSU Faculty LGBTQ Ally and Trans* Ally.

Research Interests

entrepreneurial narratives
entrepreneurial resource acquisition
organizational structure
organizational structure and governance issues
venture capital
venture finance

Teaching Interests

financial management
financial markets and institutions
leadership skills
management of innovation
organizational change & design
strategic management

Journal Articles

  • Aaron McKenny, Thomas Allison, David Ketchen, Jeremy Short, R Ireland How Should Crowdfunding Research Evolve?: A Survey of the Entrepreneurship Theory and Practice Editorial Board Entrepreneurship Theory and Practice : ET&P, 2017
  • T. Allison, B. Davis, J. Webb, J. Short Persuasion in Crowdfunding: An Elaboration Likelihood Model of Crowdfunding Performance Journal of Business Venturing, 2017
  • Jeremy Short, David Ketchen, Aaron McKenny, Thomas Allison, R Ireland Research on Crowdfunding: Reviewing the (Very Recent) Past and Celebrating the Present Entrepreneurship Theory and Practice : ET&P, 2017
  • L. Plummer, T. Allison, B. Connelly Better together? Signaling interactions in new venture pursuit of initial external capital Academy of Management Journal, 2016
  • John Baur, B. Ellen, M. Buckley, Gerald Ferris, Thomas Allison, Aaron McKenny, Jeremy Short More than one way to articulate a vision: A configurations approach to leader charismatic rhetoric and influence Leadership Quarterly, 2016
  • Thomas Allison, Blakley Davis, Jeremy Short, Justin Webb Crowdfunding in a prosocial microlending environment: Examining the role of intrinsic versus extrinsic cues Entrepreneurship Theory and Practice : ET&P, 2015
  • Gaylen Chandler, J. Broberg, Thomas Allison Customer value propositions in declining industries: Differences between industry representative and high-growth firms Strategic Entrepreneurship Journal, 2014
  • Thomas Allison, Aaron McKenny, Jeremy Short Integrating time into family business research: Using random coefficient modeling to examine temporal influences on family firm ambidexterity Family Business Review, 2014
  • Thomas Allison, Aaron McKenny, Jeremy Short The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect Journal of Business Venturing, 2013

    Books/Book Chapters

    • Book Chapter Chandresh Baid, Thomas Allison How crowdfunding deals get done: signaling, social capital, and communication perspectives
    • Book Chapter Smita Srivastava, Pyayt Oo, Arrvvind Sahaym, Thomas Allison Kickstart OR Jumpstart? Understanding Women Entrepreneurs' Crowdfunding Performance
    • Book Chapter Thomas Allison, Aaron McKenny, Jeremy Short Entrepreneurial rhetoric and business plan funding: an empirical examination
    • Book Chapter Aaron Anglin, Thomas Allison, Aaron McKenny, Jeremy Short The Role of Charismatic Rhetoric in Crowdfunding: An Examination with Computer-Aided Text Analysis
    • Book G. Chandler, T. Allison Finding and Evaluating Entrepreneurial Opportunities

      Conference Proceedings

      • T. Allison, L. Busenitz Investor engagement and the interaction of the opportunity and the environment: Alertness to customer needs and to new technologies Frontiers of Entrepreneurship Research