Carson College of Business Faculty Directory

Carson College Directory

Sheng Bi

Marketing and International Business



  • MS (Renmin University of China)

Sheng Bi

Sheng Bi is a Ph.D. candidate in Marketing (with a research emphasis in Consumer Behavior) at Carson College of Business, Washington State University. His research focuses on temporal landmarks, nostalgia, and sense of power. Sheng has taught Sales Management, Social Media Marketing, International Business, and Consumer Behavior at WSU.